.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech startups, once accustomed to getting billions in venture capital every year, have increased almost $360 million so far this year, placing it on course to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That lag results from market saturation, elevated regulative pressures, and also economic uncertainties.ADWEEK consulted with five VCs who remain to invest in adtech companies, even with these challenges, concerning what they are seeking and what they avoid. Maybe unsurprisingly, these investors are actually targeting chances in privacy-focused modern technologies and industry-specific locations including linked television.